OCCASIONAL WRITING

Thoughts worth
writing down.

Notes from twenty years of building — product, fundraising, hiring. No schedule; written when something is worth saying.

ON PRODUCT

The features you should never have built.

A founder of six companies on the features whose ongoing obligations outweigh the problem they solve — five that deserve a harder conversation, and an obligation test to run before you prioritize.

ON FUNDRAISING

How investors will read your company before you walk in.

Investors form a view of your company before the first meeting. A founder of six companies on auditing the signals they read, finding the contradictions, and writing the rejection memo first.

ON HIRING

When to hire your first real VP (and when it’s a fractional hire).

Hire a VP when a function needs sustained leadership and decisions bottleneck at the founder. A fractional executive fits a bounded mandate. A working fractional CPO/CTO on telling the two apart.