alex prober.Let’s talk

FOUNDER. OPERATOR. IN YOUR CORNER.

I’ve built
six companies.
Now I help founders
build theirs.

Founder, CEO, CTO and CPO six times over. Three exits. Today I’m the experienced operator founders keep on speed dial.

Book a discovery callWays to work together ↓

30 minutes. Complimentary. A straight conversation.

FROM COMPLEXITY TO CLARITY01 — 06
ProductGo-to-marketTechnology & AIFundraisingThe orgWhat’s next?

Most founders don’t have an idea problem.
They have a focus problem.

6 companies

Built from the ground up

3 exits

All the way through

$80M+

Capital raised

$50M+ ARR

Zero to one. And beyond.

BEEN IN THE ROOM. DONE THE WORK.
Y Combinator
Techstars_
MAMRAM
$400M+ valuation

01 / WHERE I CAN HELP

The problems founders
actually call about.

They rarely stay inside one discipline. A go-to-market problem is usually a product problem wearing a disguise.

THE COMPANY, LAYER BY LAYER

Select a layer to see where we can work together.

PRODUCT

Build the right thing.
Kill the distractions.

What to build, what to kill, and how to tell the difference before you’ve spent months finding out.

Let’s work through it
Alex Prober
ALEX PROBERFounder, first.

A LITTLE CONTEXT

Technical enough to argue with your CTO.
Commercial enough to convince your board.

I’ve been the founder, the operator, and the person making the hard call. Across SaaS, AI, marketplaces, consumer, hardware and security.

Close to $100M raised. Past $50M ARR. Teams from just me to four hundred. Three companies taken through to an exit.

The longer story ↓
Alex ProberA founder in your corner.

02 / WORKING TOGETHER

Three ways in.

Prices up front. No complicated proposals.
Start with a complimentary 30-minute discovery call.

01 / A FRESH PERSPECTIVE↗

One-time session

“We’re stuck on this.
What would you do?”

  • One hard problem, gone through properly
  • A point of view, not a summary
  • Written follow-up you can send around

$450

60 minutes, plus preparation

Book a session
02 / SOMEONE IN IT WITH YOU↗

Ongoing advisory

“Several big changes.
I need someone in my corner.”

  • Regular calls, plus access in between
  • Product, go-to-market, tech and hiring
  • Introductions where I can help

$1,000–$2,500

Per month, by stage and involvement

Book a discovery call
03 / HANDS ON LEADERSHIP↗

Fractional CPO / CTO

“We need this position filled.
And we need it now.”

  • In the work, not adjacent to it
  • Roadmap, architecture, hiring, fundraising
  • Handover to your permanent hire

Scoped to the work

By time and remit

Discuss the scope
FOR INVESTORS

I also work with VCs, PE firms and family offices to evaluate technology businesses, validate ideas, and give portfolio companies real operating support.

Get in touch

03 / THE LONG WAY HERE

Twenty years.
Nothing theoretical.

The parts that changed how I think.
And what each one cost me to learn.

2003 — TODAY

2003

Socket Extend

Founder & CEO

First company, a lot of luck

Nobody hands you the answer. You go and find it.

2013

BrightBouncer

Founder

Building the right product & team

Technically impressive means nothing if the team around you is not a good fit.

2019

Cleanly

Founder & CTPO

Raising close to $20M, in a hard industry

Investors buy a story about the future. Make it one you believe.

2023

ByNext

Founder & CTPO

Past $35M ARR and 200 people

What got you to $5M works against you at $50M.

2024

BodyPro

Founder & CTPO

Starting over and ramping to $4M ARR

Fundraising is a tool not a necessity

2025

2Slash

Founder & CEO

Selling a company in a crowded market

Spot the best timing to sell the company

2025

Dewey

Founder & CEO

Bootstrapping to 70K users

Obsess about your customers and focus on what they want

2026

Brandlight

CPO

From $0 to $4M ARR in a brand new industry

Building is fun, when done with the right people

Today

In your corner

Advisor, fractional CPO / CTO

In the corner of other founders

A good advisor should not simply agree with you.

Scroll or drag to explore the chapters

A FEW THINGS I BELIEVE

What I’ll probably
say to you.

  1. 01

    Spend more time talking to customers than talking about customers.

  2. 02

    Something technically impressive is worthless if nobody urgently wants it.

  3. 03

    Early companies need clarity, not process. Process is what you add once clarity stops scaling.

  4. 04

    If I only ever agree with your plan, I’m expensive company.

  5. 05

    Strategy is deciding what not to do. The rest is a to-do list.

YOUR NEXT CHAPTER

Tell me what
you’re working on.

Thirty minutes, and a straight answer
about whether I’m the right person.

Book an intro callOr email me
WORTH HAVING READY
  1. 01What you’re building, in a sentence
  2. 02Where it’s stuck right now
  3. 03What you’d want out of the call

No pitch deck required. I read everything myself.